How I see it is; Facebook is used as a social media platform for both businesses and personal use. You can get away with giving your opinion on nearly every topic under the sun and have people make comment on what they want to (to a point). It can be a whole lot of garbage that no one wants to see or everyone wants to see. Facebook is also a great medium for businesses. For instance, I follow more than 800 businesses. I like to see what they are doing, what they are offering, new products and pretty pictures!
I have always seen LinkedIn as a professional social media platform (as I would imagine most of the other millions of users), where you are exposed to the elements; if you like. Prospective employers, previous employers, recruiters, colleagues and your professional network see your updates and your ‘LIKE’s. Yes, this can also happen on Facebook, but you can choose not to be friends with your boss and colleagues on Facebook as it has very little professional relevance. I don’t think that would work on LinkedIn as you really should be following everyone in your company and your own company page to show support, promote and display overall general interest and apply basic logic.
Most recently I saw someone post a quote from Hitler on LinkedIn. I was somewhat taken aback. My first thought was ‘who would do that?’ ‘Why?’ and ‘how unprofessional’. Hitler has nothing to do with a professional network in the year 2014, nothing. This person received more negative feedback than anything else and I have since deleted them as this is not the type of thing I am remotely interested in seeing when I am making new contacts and finding out what is going on in the business world first thing in the morning.
I am also seeing too many ‘meme’s’ and many of the same ones at that. They are annoying at the best of times. I have laughed at the odd few on Facebook, but they get old, boring and cheap. It is my belief that LinkedIn has no place for these. Have you seen the mathematical questions? I see more of these than I would like. And don’t get me started on pictures of LIONS! I think LinkedIn is for content. For content that interests its followers, for sharing information on a professional level.
My advice; let’s use our social media platforms for what they were intended.